Client

Fujitsu

Year

2020

Process

Concept
Production
Delivery

Deliverables

2D Animation
Email banners
Powerpoint presentation template
Word document template

BCAM

Affari Media were challenged to assist Fujitsu in enhancing and streamlining their discovery workshops with potential clients within the connected automotive and mobility sector.

Our solution was to deliver a multi-use approach which could be deployed across a range of meetings which allowed Fujitsu to understand their clients’ objectives. The key goal was to deliver and highlight Fujitsu’s messaging around this subject matter, we achieved this through a comprehensive suite of presentation and response documents to add synergy: before, during, and after each meeting. This in turn provided Fujitsu the knowledge needed to enhance target infrastructure and open pathways to partnerships.

View the animation
Client

Fujitsu

Year

2020

Process

Concept
Production
Delivery

Deliverables

2D Animation
Email banners
Powerpoint presentation template
Word document template

BCAM

Affari Media were challenged to assist Fujitsu in enhancing and streamlining their discovery workshops with potential clients within the connected automotive and mobility sector.

Our solution was to deliver a multi-use approach which could be deployed across a range of meetings which allowed Fujitsu to understand their clients’ objectives. The key goal was to deliver and highlight Fujitsu’s messaging around this subject matter, we achieved this through a comprehensive suite of presentation and response documents to add synergy: before, during, and after each meeting. This in turn provided Fujitsu the knowledge needed to enhance target infrastructure and open pathways to partnerships.

View the animation

Concept

The concept began as always with the message, outlining the narrative of an interconnected world of automotive travel and on-demand services. The script focused on 3 distinct characters, whose values and lifestyles would help inform the narrative and visuals.

Concept

The concept began as always with the message, outlining the narrative of an interconnected world of automotive travel and on-demand services. The script focused on 3 distinct characters, whose values and lifestyles would help inform the narrative and visuals.

Production

A wide variety of animated assets were created in the production of the final animation. Looping reusable icons created constant movement within the scenes whilst also highlighting key points within the script. An improvised 3D effect was created on the icons to add depth and visual flair without the drawback of heavy files.

The characters were rigged to allow for a full range of expression, and animation possibilities. This included full-body rigs and detailed head rigs for a wide variety of emotive possibilities. These assets were then used to create the scenes following the storyboard and voice over.

Production

A wide variety of animated assets were created in the production of the final animation. Looping reusable icons created constant movement within the scenes whilst also highlighting key points within the script. An improvised 3D effect was created on the icons to add depth and visual flair without the drawback of heavy files.

The characters were rigged to allow for a full range of expression, and animation possibilities. This included full-body rigs and detailed head rigs for a wide variety of emotive possibilities. These assets were then used to create the scenes following the storyboard and voice over.

Delivery

The final stage of production focused on gathering the separate scenes animated by our motion designers into a finished composition. The overall flow of the video is refined here, allowing for a greater degree of control over transitions and structure. A backing track was chosen that would reinforce the aspirational, technological focus of the video, whilst SFX were added to create a fully accomplished soundscape.

At the very heart of the visuals sits the Fujitsu red that connects every aspect of the animation. Many variants were explored, giving more and less priority to the 3 secondary shades. In the end, we stripped back the prominence to bring the red forward, which balanced the final product!

Delivery

The final stage of production focused on gathering the separate scenes animated by our motion designers into a finished composition. The overall flow of the video is refined here, allowing for a greater degree of control over transitions and structure. A backing track was chosen that would reinforce the aspirational, technological focus of the video, whilst SFX were added to create a fully accomplished soundscape.

At the very heart of the visuals sits the Fujitsu red that connects every aspect of the animation. Many variants were explored, giving more and less priority to the 3 secondary shades. In the end, we stripped back the prominence to bring the red forward, which balanced the final product!

Stage One

Stage Two

Stage Three

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