In the absence of strong and consistent branding, businesses fail to build trust and loyalty from customers due to the lack of both a ‘brand persona’ and ‘brand awareness’.

In B2B, the importance of brand communication and visual identity can arguably be overlooked as KPI’s are demanded and other priorities are pursued.

This is a convention that we continue to challenge as branding experts! We have ample experience in working alongside existing brand guidelines to create a brand refresh, as well as crafting brand guidelines from scratch for new sub-brands or tech SME’s.

A Digital Brochure or ‘eGuide’ is an ideal way for users to discover and digest your content on a unique digital platform. Our Digital Brochures create a more immersive experience by combining your content with video and engaging imagery to create a more immersive experience.

Digital Brochures also allow you to incorporate ‘call to actions’ from both URL and email links in your text, whilst video content can be added to build real depth and interactivity. Analytics and data collection are also utilised to ensure you’re able to listen to valuable customer feedback. Our Digital Brochures can be produced in HTML5 and Flash formats for web and tablet devices.

Presentations serve as a great way to deliver a clear message for a product, solution, sales pitch or bid environment. We are able to provide a multitude of presentation platforms, from a simple yet beautifully designed Keynote/PowerPoint, to a full interactive engaging web experience for your audience. We always consider the re-use of content, ensuring presentations can be reused without a presenter on both touchscreen mobile and desktop devices.

An interactive PDF is a simple way to deliver accessible digital content that can be presented in a variety of sizes and distributed via a wide number of channels.

It’s also an ideal way to utilise printed collateral, that needs to be quickly turned into a digital format. We can incorporate links, emails and call to action buttons to further your customers’ online journey. Getting them to the places you need them to be.

An infographic is a great way to visualise content, research, data or a scenario path. These can both be static imagery or animated, to add extra visual enhancement. This allows your audience to get to grips with content in a visual manner, far quicker than with viewing a long article or reams of web copy.

They offer the opportunity to deliver information quickly and clearly in a structured form, leading the way for a well-delivered call to action.

Printed brochures, leaflets and business cards are still the bread and butter of most marketing collateral. We all know what they look like, but why stick to the same format? We can use a range of techniques, from foil-blocking, to spot UV printing using quality paper stock to make your brochure stand out in its quality of production.

A video card, book or box are unique ways in which to combine printed and digital collateral. Consisting of a presentation folder affixed with a video screen, the video can auto-play once opened, encouraging immediate visual engagement at the first touch and adding depth to your delivery. As well as cards, these screens can also be placed inside a much larger box, as an ideal vehicle for further collateral or give away items.

Digital keys also afford you with the opportunity to again bridge the gap between innovate tangible elements and digital content, by allowing your audience to insert them via USB and get transported to a URL of your choice e.g. a landing page or a microsite.