To communicate the messaging behind Fujitsu’s No More Storage Adventures, we created bold, exciting and animated imagery to capture the target audience. We designed the No More Storage Adventures digital brochure from the ground up to encompass the true nature of ‘adventure’.
Process: Concept development, typography and colour scheme.
The Storage Adventures campaign was supplied to us via a Powerpoint document containing marketing content, along with 3 campaign images to use as reference for additional pages. Our team assembled to re-imagine the standard brochure, by supplying the client with not only a clean and consistent digital concept, but a totally new take on the Storage Adventures visuals.
Process: Layout, design and imagery.
Once the concept was approved, the team began working on the additional spreads. We noticed that the 3 images supplied each had a different season, so we took it to a whole new level, creating an additional 11 images totalling 14 scenes. We reshaped the text and typography and enhanced all the existing imagery utilising animation to really bring the digital brochure to life.
Process: Editing, compositing and colour grading.
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