Client
Fujitsu
Year
2018
Client
Styleframes
Storyboarding
Script & Voice Over
Production
Post-production
Deliverables
Animation
Always-on Applications, a 2D explainer.
We were approached by Fujitsu to create a playful explainer that showcased the features and benefits of their software UForge Appcenter. Our client requested that the characters body language communicated their emotions as due to brand restrictions we were unable to show facial expressions, so each character was animated by hand to make each one feel unique. We also wanted to refrain from the use of any visible cuts throughout, ensuring the animation flowed seamlessly. The result… a fun, positive and informative 2D explainer!
View the animation
Client
Fujitsu
Year
2018
Client
Styleframes
Storyboarding
Script & Voice Over
Production
Post-production
Deliverables
Animation
Always-on Applications, a 2D explainer.
We were approached by Fujitsu to create a playful explainer that showcased the features and benefits of their software UForge Appcenter. Our client requested that the characters body language communicated their emotions as due to brand restrictions we were unable to show facial expressions, so each character was animated by hand to make each one feel unique. We also wanted to refrain from the use of any visible cuts throughout, ensuring the animation flowed seamlessly. The result… a fun, positive and informative 2D explainer!
View the animation
Pre-production
Process: Concept development (styleframes), storyboarding, script and voice over.
The pre-production process for this project was achieved collaboratively with Fujitsu. The client requested a style that was consistent with a previous series of animations we had developed earlier in the year. We were asked to me this one feel more…‘human’ which we felt would be best executed through our characters. We chose to exaggerate body language to make our characters more emotive and wherever possible we tried to include a human element within our visual metaphors. It’s always a challenge to inject humour into a B2B tech space but we’re pleased with the results
Pre-production
Process: Concept development (styleframes), storyboarding, script and voice over.
The pre-production process for this project was achieved collaboratively with Fujitsu. The client requested a style that was consistent with a previous series of animations we had developed earlier in the year. We were asked to me this one feel more…‘human’ which we felt would be best executed through our characters. We chose to exaggerate body language to make our characters more emotive and wherever possible we tried to include a human element within our visual metaphors. It’s always a challenge to inject humour into a B2B tech space but we’re pleased with the results
Production
Process: Cameras, rigging, and animating.
Once we’d received sign off on the style-frames and storyboard we began by creating a handful of bespoke illustrations, this process is usually a lot more extensive however with this animation the chosen art direction didn’t rely too heavily on the Illustrator to After Effects workflow as most assets could be created at the time of animating. We then rigged and animated our characters and hand rigs using a mixture of Rubberhose and native After Effects tools. This gave us full control over all elements of the characters which made animating them much simpler.
Production
Process: Cameras, rigging, and animating.
Once we’d received sign off on the style-frames and storyboard we began by creating a handful of bespoke illustrations, this process is usually a lot more extensive however with this animation the chosen art direction didn’t rely too heavily on the Illustrator to After Effects workflow as most assets could be created at the time of animating. We then rigged and animated our characters and hand rigs using a mixture of Rubberhose and native After Effects tools. This gave us full control over all elements of the characters which made animating them much simpler.
Post-production
Process: Editing (video & audio) and compositing.
We had decided at an early stage that we wanted to refrain from using any visible cuts throughout the animation so Post Production was mainly about tightening up a lot of what we had achieved in production. We re-timed a few shots to improve the overall pace and to aid in masking our cuts and finally added custom SFX to enrich the motion.
Post-production
Process: Editing (video & audio) and compositing.
We had decided at an early stage that we wanted to refrain from using any visible cuts throughout the animation so Post Production was mainly about tightening up a lot of what we had achieved in production. We re-timed a few shots to improve the overall pace and to aid in masking our cuts and finally added custom SFX to enrich the motion.
”I found the Affari teams performance to be very efficient, proactive and truly professional. Jake, Anna & the team were always positive in their approach and ability to meet our tight deadlines. The team were diligent in getting the milestones and cost quotes to us, just a day after our first briefing call which I think is brilliantly efficient. The team were able to meet all of our demands and picked up on the concepts of the two videos extremely quick. Responses were always instant so I found making any last minute changes to the storyboard, script of videos very easy to do. Jake and the team were also extremely pleasant to speak with, always positive and took a proactive approach to complete this project within 4 weeks. I am extremely pleased with how this project ran and have asked to keep the team's direct email addresses to work with them on future projects.
Karum KaurHybrid IT Engagement & Communications Manager
”I found the Affari teams performance to be very efficient, proactive and truly professional. Jake, Anna & the team were always positive in their approach and ability to meet our tight deadlines. The team were diligent in getting the milestones and cost quotes to us, just a day after our first briefing call which I think is brilliantly efficient. The team were able to meet all of our demands and picked up on the concepts of the two videos extremely quick. Responses were always instant so I found making any last minute changes to the storyboard, script of videos very easy to do. Jake and the team were also extremely pleasant to speak with, always positive and took a proactive approach to complete this project within 4 weeks. I am extremely pleased with how this project ran and have asked to keep the team's direct email addresses to work with them on future projects.
Karum KaurHybrid IT Engagement & Communications Manager
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