Client
Engineering Consultants Group, Inc.
Year
2022
Process
Concept
Production
Installation
Delivery
Deliverables
Website Redesign
Homepage
Video
Content Generation
Product Design
Engineering Consultants Group, Inc.
The innovative engineering firm, Engineering Consultants Group (ECG), challenged us to revitalise their website and branding. With our experience in brand management and creative marketing solutions, we delivered a seamless process of rebranding, content creation, and product design.
Pre-production
Our team worked with ECG to understand who they are as a business, how they wanted their brand to be perceived, and what they needed to stay ahead of their competitors. The recommendation followed our previous work within the utility AI sector with the animation we did for Cognitive’s AI solutions.
Initially, we conducted an audit of ECG’s online material, producing a report with a full analysis of their content and our vision for their marketing strategy. Alongside the audit we further coordinated an analysis of their competitors, reporting on how they use different media, how they gain clients, and how they segment and cater their services. This enabled us to work out what material would work best with their audience.
“The Affari Team strives to deliver an absolute difference for our company’s marketing project.” – Vice President – Sales & Marketing, ECG
Pre-production
Our team worked with ECG to understand who they are as a business, how they wanted their brand to be perceived, and what they needed to stay ahead of their competitors. The recommendation followed our previous work within the utility AI sector with the animation we did for Cognitive’s AI solutions.
Initially, we conducted an audit of ECG’s online material, producing a report with a full analysis of their content and our vision for their marketing strategy. Alongside the audit we further coordinated an analysis of their competitors, reporting on how they use different media, how they gain clients, and how they segment and cater their services. This enabled us to work out what material would work best with their audience.
“The Affari Team strives to deliver an absolute difference for our company’s marketing project.” – Vice President – Sales & Marketing, ECG
Production
For ECG’s homepage we created new style frames and vivid 3D assets. Our expertise in dynamic video marketing provided the perfect solution to tie the whole website in together.
The process began with producing the video to set the overall tone, and then we looked at the other elements for the site to see how they could compliment the video. We created new icon sets for each of ECG’s products. With vibrant new colour palettes to enliven the user experience, and the marketing and branding elements freshly updated, we finalised the designs for the webpages and built the homepage and product pages.
“Affari did an excellent job with taking our technical concepts and translating it into an impactful marketing video. Our customers’ feedback provided confirmation of it.” – Vice President – Sales & Marketing, ECG
Production
For ECG’s homepage we created new style frames and vivid 3D assets. Our expertise in dynamic video marketing provided the perfect solution to tie the whole website in together.
The process began with producing the video to set the overall tone, and then we looked at the other elements for the site to see how they could compliment the video. We created new icon sets for each of ECG’s products. With vibrant new colour palettes to enliven the user experience, and the marketing and branding elements freshly updated, we finalised the designs for the webpages and built the homepage and product pages.
“Affari did an excellent job with taking our technical concepts and translating it into an impactful marketing video. Our customers’ feedback provided confirmation of it.” – Vice President – Sales & Marketing, ECG
Delivery
Affari worked directly with the customer, assisting in the integration of everything we had created with their website. We achieved the overall aim of getting the final product as close to the original idea as possible. Nothing short of excellence is enough for our clients.
“The Affari Team managed our project to deliver on their promises, as well as on schedule and budget. We will definitely be doing more business with them going forward.” – Vice President – Sales & Marketing, ECG
Delivery
Affari worked directly with the customer, assisting in the integration of everything we had created with their website. We achieved the overall aim of getting the final product as close to the original idea as possible. Nothing short of excellence is enough for our clients.
“The Affari Team managed our project to deliver on their promises, as well as on schedule and budget. We will definitely be doing more business with them going forward.” – Vice President – Sales & Marketing, ECG
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