Year
2017
Process
- Styleframes
- Storyboarding
- Script & Voice Over
- Production
- Post-production
Deliverables
- Animation
Eternus DX, an immersive 3D animation.
After the success of the Eternus AF animation, Fujitsu approached us to create an animation for the Eternus DX flash storage family. We pitched a creative abstract 3D concept which shows how the Eternus DX revolutionises the storage capacities of businesses as it passes through cities. The final result was a massive success producing high levels of engagement and cinematically captured the essence of cutting edge storage.
Client
Year
2017
Process
- Styleframes
- Storyboarding
- Script & Voice Over
- Production
- Post-production
Deliverables
- Animation
Eternus DX, an immersive 3D animation.
After the success of the Eternus AF animation, Fujitsu approached us to create an animation for the Eternus DX flash storage family. We pitched a creative abstract 3D concept which shows how the Eternus DX revolutionises the storage capacities of businesses as it passes through cities. The final result was a massive success producing high levels of engagement and cinematically captured the essence of cutting edge storage.
Pre-production
Process: Concept development (styleframes), storyboarding, script and voice over.
In the pre-production stages of Eternus DX, we put a lot of focus into expanding on our previous efforts, and refining our collective vision. Referencing the script, we developed the visual concept through styleframes and hand drawn digital frames, culminating in a project that exceeded all of our expectations.
Pre-production
Process: Concept development (styleframes), storyboarding, script and voice over.
In the pre-production stages of Eternus DX, we put a lot of focus into expanding on our previous efforts, and refining our collective vision. Referencing the script, we developed the visual concept through styleframes and hand drawn digital frames, culminating in a project that exceeded all of our expectations.
Production
Process: Modelling, cameras, lighting and rendering.
After sign off on the styleframes and storyboard, we began by creating the 3D assets and models for the animation. We added cinematic direction by using super wide angle lenses on our cameras ranging between 25mm-50mm. Once the animatic had been produced we continued to finesse the art direction by paying close attention to textures and lighting design.
Production
Process: Modelling, cameras, lighting and rendering.
After sign off on the styleframes and storyboard, we began by creating the 3D assets and models for the animation. We added cinematic direction by using super wide angle lenses on our cameras ranging between 25mm-50mm. Once the animatic had been produced we continued to finesse the art direction by paying close attention to textures and lighting design.
Post-production
Process: Editing (video & audio), compositing, colour grading.
With all of the scenes animated, lit, and rendered, we then began the highly collaborative stage of compositing the footage into a cohesive whole. Colour grading the footage ensured visual consistency and seamless transitions between scenes. The ambient and fittingly cinematic soundtrack tied the animation together; bringing the Eternus to life.
Post-production
Process: Editing (video & audio), compositing, colour grading.
With all of the scenes animated, lit, and rendered, we then began the highly collaborative stage of compositing the footage into a cohesive whole. Colour grading the footage ensured visual consistency and seamless transitions between scenes. The ambient and fittingly cinematic soundtrack tied the animation together; bringing the Eternus to life.
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