Client
Microsoft
Year

2016

Process
  • Concept Development
  • Typography
  • Colour Scheme
  • Production
  • Post-production 
Deliverables
  • 6 Digital Brochures

Microsoft in Education

We created a series of 6 digital brochures to showcase Microsoft’s capabilities and partners within the education sector. We designed the brochure to include multiple engagement touch points, including call to actions for product information, insightful videos and even a virtual classroom. 

View the digital brochure

Hexcode

#737373

Hexcode

#00A4EF

Hexcode

#7FBA00

Hexcode

#FFB900

Hexcode

#F25022

Hexcode

#ffffff

Segue UI

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Pre-Production

Process: Concept development, image sourcing, typography and colour scheme.

Once the content and messaging had been supplied to us, we selected imagery that was in-keeping and relevant to the target audience. Whilst sourcing imagery, we were conscious to ensure that it was reflective of today’s modern classroom, as well as visualising students working in alternative environments, in order to embody the vision of Microsoft’s ‘Anytime, Anywhere learning’ offering.

Production

Process: Layout, design and imagery.

We wanted to ensure the continuity of Microsoft’s brand identity throughout the entirety of the brochure, so we introduced the square overlays over visuals to keep a consistent and coherent theme, tying all the content together. It was integral to ensure a smooth user journey that was intuitive to Microsoft’s target audience. We embedded relevant imagery to accompany and highlight relating content and added links and videos to create further engagement.

Post-Production

Process: Editing, compositing and colour grading.

Lastly, but the most important part at Affari, adding the (post) or finishing touches. Post happens when any custom elements such as top down scenes are taken into a software i.e. Photoshop to be further developed. We go through each page the client has chosen and add photo-realism, custom graphics or 3D models. Once we have collated all the necessary assets from around the studio, we composite everything together to really bring specific pages to life.

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