- Concept Development
- Colour Scheme
- 6 Digital Brochures
Microsoft in Education
We created a series of 6 digital brochures to showcase Microsoft’s capabilities and partners within the education sector. We designed the brochure to include multiple engagement touch points, including call to actions for product information, insightful videos and even a virtual classroom.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Process: Concept development, image sourcing, typography and colour scheme.
Once the content and messaging had been supplied to us, we selected imagery that was in-keeping and relevant to the target audience. Whilst sourcing imagery, we were conscious to ensure that it was reflective of today’s modern classroom, as well as visualising students working in alternative environments, in order to embody the vision of Microsoft’s ‘Anytime, Anywhere learning’ offering.
Process: Layout, design and imagery.
We wanted to ensure the continuity of Microsoft’s brand identity throughout the entirety of the brochure, so we introduced the square overlays over visuals to keep a consistent and coherent theme, tying all the content together. It was integral to ensure a smooth user journey that was intuitive to Microsoft’s target audience. We embedded relevant imagery to accompany and highlight relating content and added links and videos to create further engagement.
Process: Editing, compositing and colour grading.