Client

RM Education

Year

2019

Deliverables

Visual Identity
UI/UX Review
Infographics
Direct Mail
Newsletter
Animation

RM Education, RM Integris

RM Education approached us to create a marketing campaign for one of their core product offerings, RM Integris. RM Integris is a Managed Information System (MIS) responsible for giving schools, administrators and parents easy, secure access to the information they need. The campaign featured a rebrand, a full 3D animation, email newsletters, direct mail assets, brochures, social posts and infographics.

We kicked things off with a messaging workshop in which our client and content team worked closely together to craft the basic structure of the messaging. This was then evolved further and tailored to specific targets using personas that were generated during the workshop.

View the animation
Client

RM Education

Year

2019

Deliverables

Visual Identity
UI/UX Review
Infographics
Direct Mail
Newsletter
Animation

RM Education, RM Integris

RM Education approached us to create a marketing campaign for one of their core product offerings, RM Integris. RM Integris is a Managed Information System (MIS) responsible for giving schools, administrators and parents easy, secure access to the information they need. The campaign featured a rebrand, a full 3D animation, email newsletters, direct mail assets, brochures, social posts and infographics.

We kicked things off with a messaging workshop in which our client and content team worked closely together to craft the basic structure of the messaging. This was then evolved further and tailored to specific targets using personas that were generated during the workshop.

View the animation

The Visual Identity

Being secondary to an overarching visual identity, there were some aspects of the RM Integris brand that had to remain consistent and compliant with the RM Education brand. We stripped back the original RM Integris colour palette to feature the strongest tones as the primary colours.

To accompany these, we selected white and a deep charcoal grey as the secondary colours of choice. Complimentary tonal variations were utilised for added depth when featured in animations and illustrations.

View the visual identity

Hexcode

#FFE00A

Hexcode

#FABF17

Hexcode

#2BADD9

Hexcode

#1A9CAD

Hexcode

#BDCF1C

Hexcode

#87B226

The Visual Identity

Being secondary to an overarching visual identity, there were some aspects of the RM Integris brand that had to remain consistent and compliant with the RM Education brand. We stripped back the original RM Integris colour palette to feature the strongest tones as the primary colours.

To accompany these, we selected white and a deep charcoal grey as the secondary colours of choice. Complimentary tonal variations were utilised for added depth when featured in animations and illustrations.

View the visual identity

How we used 3D Design

One of our standout strengths as an agency is our ability to create high-quality 3D graphics and animation within timescales and at price points that make sense to customers. We researched how RM’s competitors were communicating visually in the MIS space and deduced that an identity featuring 3D graphics would be a brave way to separate RM Integris from Its competitors…

The first element we applied this to was the feature product icon itself. We created a 3D isometric cube made up of granular ‘building blocks’ which represent the modular nature of the RM Integris System and how it can be evolved, customised and tailored to its user’s needs.

We then recreated the RM Integris interface in 3D space for use within the visual identity as well as some supporting 3D iconography.

How we used 3D Design

One of our standout strengths as an agency is our ability to create high-quality 3D graphics and animation within timescales and at price points that make sense to customers. We researched how RM’s competitors were communicating visually in the MIS space and deduced that an identity featuring 3D graphics would be a brave way to separate RM Integris from Its competitors…

The first element we applied this to was the feature product icon itself. We created a 3D isometric cube made up of granular ‘building blocks’ which represent the modular nature of the RM Integris System and how it can be evolved, customised and tailored to its user’s needs.

We then recreated the RM Integris interface in 3D space for use within the visual identity as well as some supporting 3D iconography.

Design powered by Messaging

We kicked things off with a messaging workshop in which our client and content team worked closely together to craft the basic structure of the messaging. This was then evolved further and tailored to specific targets using personas that were generated during the workshop.

These words then fuelled the design which, using the structure of the established Visual Identity all comes together with the use of 2D, 3D and photography all utilised. Information is easy to digest, whilst remaining visually pleasing.

These assets supported the campaign for the re-launch of RM Integris and assisted in creating awareness and delivering the fresh new identity.

View the infographicView the brochure

Design powered by Messaging

We kicked things off with a messaging workshop in which our client and content team worked closely together to craft the basic structure of the messaging. This was then evolved further and tailored to specific targets using personas that were generated during the workshop.

These words then fuelled the design which, using the structure of the established Visual Identity all comes together with the use of 2D, 3D and photography all utilised. Information is easy to digest, whilst remaining visually pleasing.

These assets supported the campaign for the re-launch of RM Integris and assisted in creating awareness and delivering the fresh new identity.

3D/2D Motion Design

The ‘lead’ deliverable of the campaign was the 3D animation. Our in-house motion team brought the RM Integris interface to life. Showing it’s real-world use case through live capture before transitioning into the platform itself whilst delivering on-screen text throughout to emphasise software features and benefits.

3D/2D Motion Design

The ‘lead’ deliverable of the campaign was the 3D animation. Our in-house motion team brought the RM Integris interface to life. Showing it’s real-world use case through live capture before transitioning into the platform itself whilst delivering on-screen text throughout to emphasise software features and benefits.

Social Engagement

Following the creation of a new visual language for Integris, our next consideration was how this would translate into content for the web in order to drive users to try the platform. We reviewed the already existing Integris web pages, considering the placement of new assets, how call to actions had been positioned and how language was used to drive conversions.

Following in-depth analysis, we collated recommendations to improve content hierarchy, the number and placement of call to actions and the implementation of new video content.

We also created a series of social posts for use on social media which recycled elements from the video giving RM more tools to drive engagement throughout the course of the campaign.

UI/UX Review

Following the creation of a new visual language for Integris, our next consideration was how this would translate into content for the web in order to drive users to try the platform. We reviewed the already existing Integris web pages, considering the placement of new assets, how call to actions had been positioned and how language was used to drive conversions.

Following in-depth analysis, we collated recommendations to improve content hierarchy, the number and placement of call to actions and the implementation of new video content.

We also created a series of social posts for use on social media which recycled elements from the video giving RM more tools to drive engagement throughout the course of the campaign.

Following a successful pitch, Affari curated a campaign which promoted the benefits of our Integris solution and the larger positives our target market can receive working with RM. Upon our first meeting, together we adapted the original brief moving away from traditional materials into brand creation and re-imagining, video production and a complete UX/UI review of our product page.

The insight provided by Affari throughout the pitch process and later workshop set the foundations for an extremely strong campaign & working relationship. Their innovative approach coupled with their production quality, attention to detail and responsiveness ensured our marketing was engaging and provoked a response from our audience. We launched the entire campaign 5 weeks from the kick-off workshop utilising an extremely precise workflow catered to our organisation's needs.

Denise KilkennyProposition Marketing Manager, RM Education

Following a successful pitch, Affari curated a campaign which promoted the benefits of our Integris solution and the larger positives our target market can receive working with RM. Upon our first meeting, together we adapted the original brief moving away from traditional materials into brand creation and re-imagining, video production and a complete UX/UI review of our product page.

The insight provided by Affari throughout the pitch process and later workshop set the foundations for an extremely strong campaign & working relationship. Their innovative approach coupled with their production quality, attention to detail and responsiveness ensured our marketing was engaging and provoked a response from our audience. We launched the entire campaign 5 weeks from the kick-off workshop utilising an extremely precise workflow catered to our organisation's needs.

Denise KilkennyProposition Marketing Manager, RM Education

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