selfoss

The first step in creating the new selfoss visual identity was to curate a set of moodboards and complementary images that we felt confidently represented the brand through pattern, colour, typography and photography. This allowed us to quickly become aligned with our client on which direction we were heading in visually.

Once defined we began laying the core foundations of the look and feel through typography, spacing and colour palette. We used darkened overlays on any imagery to give the messaging a stronger feel across all collateral.

The art direction of our illustrations further evokes impactful simplicity. We have used patterns and line art to create detail and depth, whilst retaining a look and feel which is concise and considered, all stemming and evolving from the previously mentioned moodboards. The result… an impactful, elegant and versatile brand that can communicate across all digital mediums in a consistent and stylishly relevant manner.

The redesign of the selfoss website began with a comprehensive User Experience (UX) review. This review identified issues with the navigation that could be addressed, to offer a more concise presentation of information. We removed duplicate content and combined pages to create a more streamlined experience. With regards to the aesthetic, we created a clean, modern visual which was supported throughout by the introduction of contemporary illustrations and photography.

Following completion and sign off on the ‘front end’ of the website, we looked at how we could improve and enhance the portal itself. As it is used worldwide by multiple demographics and spoken/written languages, we needed to ensure that usability was key whilst also adhering to universal compliance.

The injection of colour and a simple navigation ensured that any user would be able to raise a ticket and not be presented with any obstacles using the service.

Some changes were small such as font sizing, spacing, and layout but these key elements can often be overlooked and seem trivial when not taking into consideration those actually utilising your platform day-to-day.

Process: Concept Development (Style-frames), Storyboarding, 3D Modelling

We initially held a creative workshop here at Affari and invited the selfoss team to join us. It quickly became clear that we needed to promote the ease of using selfoss’s online portal and the benefits it provides for its users. This culminated in the Motion Team producing a short, promotional video to advertise these benefits. By working with our in-house Design Team, who were responsible for creating the visual identity, our Motion Team created a set of styleframes, that would inspire the storyboard and video.

Process: Cameras, Rigging and Rendering.

During the production stage, we worked closely with the selfoss team to ensure we were accurately visualising the new online portal. From this, we created a visual journey of the video and the motion design style. As we were working with a digitally native product, we also paid homage to the application by animating in 60fps (frames per second), which is the natural frame rate of online content, a seemingly small decision which made the whole project feel more cohesive.

Process: Editing (Video & Audio), Compositing, Colour Grading.

From the early stages of the project, we identified that selfoss needed to be interactive. Therefore, when publishing the video, we ensured that it had full interactive capability. This included ‘call to action’ links within the video, that the viewer is able to click through to, whilst the video is playing. This allowed the audience to control their journey giving viewers real-time choices for more tailored content if they desired.