Client
Ugo Group
Year
2017/18
Process
Concept Development
Brand Workshop
Production
UX/UI Review
Post-Production
Deliverables
Website
Branding/Visual Identity
Website Design & Development
Brand Collateral
A complete web refresh.
Ugo Group are a specialist in construction, finishing work, furnishing and procurement services, but were in need of a complete brand refresh to more effectively engage and communicate these offerings to their target audiences.
Affari was selected as the chosen agency to completely reimagine the Ugo brand and apply it to all company-wide collateral. All outward facing material received a complete overhaul which included a new colour palette, typography and image treatment. Following an extensive re-brand, we successfully rebuilt Ugo Group’s website from the ground up, delivering a multilingual experience that covers an extensive catalogue of over 30+ property developments. Scroll down to discover how we developed Ugo Group’s new brand.
View WebsiteView Visual Identity
Client
Ugo Group
Process
Concept Development
Brand Workshop
Production
UX/UI Review
Post-Production
Deliverables
Website
Branding/Visual Identity
Website Design & Development
Brand Collateral
A complete web refresh.
Ugo Group are a specialist in construction, finishing work, furnishing and procurement services, but were in need of a complete brand refresh to more effectively engage and communicate these offerings to their target audiences.
Affari was selected as the chosen agency to completely reimagine the Ugo brand and apply it to all company-wide collateral. All outward facing material received a complete overhaul which included a new colour palette, typography and image treatment. Following an extensive re-brand, we successfully rebuilt Ugo Group’s website from the ground up, delivering a multilingual experience that covers an extensive catalogue of over 30+ property developments. Scroll down to discover how we developed Ugo Group’s new brand.
View WebsiteView Visual Identity
Pre-Production
Process: Concept development, image sourcing, typography and colour scheme.
We were tasked with reimagining the Ugo Group brand, to create a luxurious, high-class, modern aesthetic. Our initial process involved four designers digitally sketching and mapping potential ideas. These concepts were based on the structural lines found in building architecture, with three tiers to the logo that add the depth of a cityscape. These layers subtly show the letter U, which then becomes more visible when the logo is scaled down. Once we had created the identity, we then refined and supplied several variations to Ugo Group, along with colour theory, image treatment and various identity examples of how the new brand would be utilised.
Pre-Production
Process: Concept development, image sourcing, typography and colour scheme.
We were tasked with reimagining the Ugo Group brand, to create a luxurious, high-class, modern aesthetic. Our initial process involved four designers digitally sketching and mapping potential ideas. These concepts were based on the structural lines found in building architecture, with three tiers to the logo that add the depth of a cityscape. These layers subtly show the letter U, which then becomes more visible when the logo is scaled down. Once we had created the identity, we then refined and supplied several variations to Ugo Group, along with colour theory, image treatment and various identity examples of how the new brand would be utilised.
Production
Process: Layout, UX/UI, design and imagery.
Once Ugo Group had selected an identity, we developed the brand further by establishing typography, logo lockups and a finalised colour palette to ensure brand consistency. We believe from our research that a gold colour palette radiates luxury, but can be overpowering when overused. We countered this by utilising grey undertones to balance the gold, creating a modern and elegant finish.
Production
Process: Layout, UX/UI, design and imagery.
Once Ugo Group had selected an identity, we developed the brand further by establishing typography, logo lockups and a finalised colour palette to ensure brand consistency. We believe from our research that a gold colour palette radiates luxury, but can be overpowering when overused. We countered this by utilising grey undertones to balance the gold, creating a modern and elegant finish.
Post-Production
Process: Editing, compositing and colour grading.
Lastly, we supplied high-quality marketing collateral such as letterheads, business cards and company wallpapers, bringing every element together under a single cohesive brand. We added the finishing touches by utilising specialist printing techniques, such as de-bossing and foil blocking to elevate the finer details of the brand. After a very successful project, we look to continue our relationship with Ugo Group.
Post-Production
Process: Editing, compositing and colour grading.
Lastly, we supplied high-quality marketing collateral such as letterheads, business cards and company wallpapers, bringing every element together under a single cohesive brand. We added the finishing touches by utilising specialist printing techniques, such as de-bossing and foil blocking to elevate the finer details of the brand. After a very successful project, we look to continue our relationship with Ugo Group.
“On behalf of all of us at Ugo Group, we want to thank you for the end product that you delivered to us. Both the re-branding and the new website are excellent. The feedback from our employees and our partners is all extremely positive. You put passion into our product.
The project flowed, it did not have any hiccups. The guidance and patience your team provided to us made it a very enjoyable project for us. Throughout the process, a certain trust was built which enables us to do more projects with you. We are very happy that HPE/ARUBA recommended you to us. Your team was always quick to respond to any question or problem we may have had, you were always there throughout the entire process. We can't thank your entire staff enough!
Thank you once again and hope to meet all of you soon.”
Zrinko BadanjakChief Technology Officer
“On behalf of all of us at Ugo Group, we want to thank you for the end product that you delivered to us. Both the re-branding and the new website are excellent. The feedback from our employees and our partners is all extremely positive. You put passion into our product.
The project flowed, it did not have any hiccups. The guidance and patience your team provided to us made it a very enjoyable project for us. Throughout the process, a certain trust was built which enables us to do more projects with you. We are very happy that HPE/ARUBA recommended you to us. Your team was always quick to respond to any question or problem we may have had, you were always there throughout the entire process. We can't thank your entire staff enough!
Thank you once again and hope to meet all of you soon.”
Zrinko BadanjakChief Technology Officer
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